My name is Troy Farwell, I am a Doctor of Natural Medicine with over 20 years in the natural health industry. In addition to owning my own private practice where I provided natural health consultations, I also owned one of Michigan’s most successful health and wellness stores for over 11 years. Recently, I sold my store and I am now focused on establishing a new premier natural products brokerage in Michigan.


My unique background as a practitioner and educator plus having retail store experience makes me uniquely qualified to be a professional broker of premier products. I have a deep passion for the natural products industry and consider myself a natural products expert.


The overall goal for me is to create a new, unique kind of brokerage, the kind that rarely if ever showed up in my wellness store. This new brokerage model will only be looking into providing premier brands and we only want to represent a hand full of companies. This model will allow us to be fully committed to each line and deliver proper attention to the lines with superior customer service to the clientele.  We already have two top companies on board, and we would like to take on 2 or 3 more brands. We want to represent the best and we want our brands and vendors to see the value in our unique brokerage business.


Many of the brands/vendors that we are personally inviting into our new brokerage starting January 1st, 2021 are premier companies with one major issue. As a previous, premier store owner in Michigan, oftentimes, I completed my own research and reached out to potential lines myself- even though they had an area representative.  I was also shocked at the lack of knowledge and dedication of many of the line representatives in Michigan. This is not simply a job but a serious passion to help great companies be properly represented in Michigan.


I am asking that you consider trying something new.  Take a look at our included “Why TFHH Brokerage” list and notice all of the extra perks, experience, and education you will get by going with our company.


If you are interested, the next step is to set up a time to get to know each other and see if we are in sync with our expectations. Remember, we have a limited number of spots that we are looking to add to our brokerage.  Please don’t wait to reach out if you truly want a new and better experience.